Daisy Daycare
Case study · Childcare · USA
A daycare with a brand of its own and a web app parents use every day.
We built Daisy Daycare from the logo to the app: a cheerful, trustworthy identity, a bilingual website that books tours in three steps, an assistant that answers any time, and a portal where every family follows their child's day from their phone.
- Brand
- Web
- PWA
- AI
- Client
- Daisy Daycare
- Industry
- Childcare
- Scope
- Brand · Web · Web app (PWA) · Assistant
- Languages
- English and Spanish
The challenge
Turn a family daycare its community already loved into a memorable brand, and give it a digital tool that works for it: bring in new families, answer questions without waiting for a call, and keep parents connected through the day, in English or Spanish.
What we did
One project, one team: strategy, identity, product design and development. Every piece was designed for two people: the parent looking for a place to leave their child with peace of mind, and Ms. Yorca, the director, who needs everything to just work.
01 · Identity
A daisy where every petal is a different child.
We designed the logo and the full brand system: a multicolor daisy that speaks of diversity and growth, a round, friendly typeface, and a trustworthy blue that balances the cheerful palette. It works on a sign, a uniform or an app icon.
- Primary logo, single-color version and symbol
- 7-color palette and typography
- Custom iconography and brand elements
- App icon and tagline: “A brighter tomorrow starts here.”
02 · Website
Book a tour in three steps.
The website has one clear goal: get families to visit Daisy in person. Pick a day and time, add your family's details, done. No endless forms or missed calls. The whole site switches between English and Spanish in one click.
- Tour booking: date & time → your family → confirmation
- Designed for phone, tablet and desktop
- Bilingual EN / ES
- Call, WhatsApp and parent login always at hand
03 · Assistant
Answers any time, in their language.
Daisy's helper handles the usual questions —openings by age, cost and subsidies, what a day looks like— and leads to action: book the tour, message on WhatsApp or talk to Ms. Yorca. It knows when the daycare is open and says so clearly.
- Quick options for the most common questions
- Book the tour right from the chat
- WhatsApp and call in one tap
- Open / closed status based on hours
04 · Parent portal
Your child's day, in your pocket.
A private portal that installs on the phone like an app. Parents sign in with a secure link sent to their email, no passwords to remember, and from there they message the director, check the daily pickup code, manage who can pick up their child, and pay with Zelle while keeping their receipts.
- Passwordless sign-in via email link
- Messages with the director in English or Spanish
- Daily pickup code and authorized adults
- Zelle payments and receipts
- Installs as an app (PWA)
Brand, website and app designed as one product.
Technology: PWA · Supabase · Vercel
What we delivered
- 01Logo and brand system
- 02App icon
- 03Responsive bilingual website
- 04Tour booking
- 05Assistant with WhatsApp and call shortcuts
- 06Installable parent portal (PWA)
- 07Admin panel for the director
- 08Database, hosting and domain set up
It's perfect and very well done. I'm glad you're working with us. Any marketing information for the business to keep us up to date, we're grateful and happy. Thank you so much.
Ms. YorcaDirector, Daisy Daycare · Translated from SpanishDoes your business need something like this?
Daycares, schools, academies, clinics or any business that books appointments and serves families: we design your brand and build your web app in a single project.